Elephant became the Far East distributor of theatre and sound equipment such as 35mm film projectors manufactured by firms such as RCA, the National Theatre Supply Co., Cinemeccanica from Italy, Tokiwa from Japan, and ISCO from West Germany. We also introduced the Cinemascope technology to Hong Kong in 1954. From the 1950s to the 1970s, during the golden age of movie theatre construction in Hong Kong, Elephant was responsible for installing film projectors and movie sound systems for many cinemas all over the city: the Roxy Theatre (1949 – 1974); Kwong Wah Theatre (1950 – 1991); the Princess Theatre in Tsim Sha Tsui (1952 – 1973, re-developed into the Mira Hotel); the Empire Theatre in North Point (1952 – 1957; renamed the State Theatre in 1959); the City Hall (1963); Yuen Long Cinema; Silver Theatre in Kwun Tong (1963 – 2009); King’s Theatre in Central (renovated in 1964 – 1990); and Lux Theatre in Hung Hom (built in 1971 and still standing). In 1957, our founder Norman Li was also involved in leasing the Astor Theatre (re-developed in 1987 into the Eaton Hotel) In more recent years, Elephant provided the film projectors for Broadway Cinematheque in Yau Ma Tei, and Broadway The One in Tsim Sha Tsui.